With “Deluxe: How Luxury Lost Its Luster,” Ms. According to the fashion reporter Dana Thomas, that Prada backpack was also “the emblem of the radical change that luxury was undergoing at the time: the shift from small family businesses of beautifully handcrafted goods to global corporations selling to the middle market” - a shift from exclusivity to accessibility, from an emphasis on tradition and quality to an emphasis on growth and branding and profits. It was hip, modern, lightweight and at $450 expensive, but not as expensive as the stratospherically priced bags made by Hermès and Chanel. Back in the late 1980s, the Prada backpack - made out of black or tobacco-brown parachute fabric trimmed in leather - became the “it” bag for many would-be fashionistas.
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